/* ==============================================
   יסוד — עיצוב אתר השיווק (פרימיום, מובייל-קודם)
   ============================================== */
:root {
  --blue: #0F2A4A; --blue-2: #16375e; --blue-3: #1d4373;
  --orange: #F07A24; --orange-dark: #D96A1A; --orange-soft: #FFF3E8;
  --off: #F7F7F5; --ink: #16213A; --muted: #5D6B80; --line: #E5E9F0;
  --success: #0FA470;
  --shadow-sm: 0 1px 3px rgba(15,42,74,.08);
  --shadow-md: 0 6px 24px rgba(15,42,74,.10);
  --shadow-lg: 0 18px 60px rgba(15,42,74,.16);
  --radius: 16px;
}
* { box-sizing: border-box; margin: 0; padding: 0; }
html { scroll-behavior: smooth; }
body { font-family: 'Rubik', system-ui, sans-serif; color: var(--ink); background: #fff; line-height: 1.65; -webkit-font-smoothing: antialiased; }
img { max-width: 100%; height: auto; display: block; }
a { color: inherit; }
.wrap { max-width: 1120px; margin: 0 auto; padding: 0 20px; }

/* ---------- ניווט עליון ---------- */
.site-nav { position: sticky; top: 0; z-index: 50; background: rgba(255,255,255,.92); backdrop-filter: blur(10px); border-bottom: 1px solid var(--line); }
.site-nav .wrap { display: flex; align-items: center; gap: 26px; height: 66px; }
.nav-logo { display: flex; align-items: center; gap: 9px; font-weight: 800; font-size: 21px; color: var(--blue); text-decoration: none; }
.nav-logo img { width: 34px; height: 34px; }
.nav-links { display: flex; gap: 22px; margin-inline-start: auto; align-items: center; }
.nav-links a { text-decoration: none; color: var(--ink); font-size: 15px; font-weight: 500; }
.nav-links a:hover { color: var(--orange-dark); }
.btn { display: inline-block; border: none; cursor: pointer; text-decoration: none; text-align: center; font-family: inherit; font-weight: 700; border-radius: 12px; transition: transform .15s, box-shadow .15s, background .15s; }
.btn-cta { background: var(--orange); color: #fff; font-size: 16px; padding: 13px 30px; box-shadow: 0 6px 20px rgba(240,122,36,.35); }
.btn-cta:hover { background: var(--orange-dark); transform: translateY(-2px); box-shadow: 0 10px 26px rgba(240,122,36,.42); }
.btn-cta.big { font-size: 18px; padding: 17px 44px; border-radius: 14px; }
.btn-ghost { background: transparent; color: var(--blue); border: 2px solid var(--line); font-size: 15px; padding: 10px 22px; }
.btn-ghost:hover { border-color: var(--blue); }
.btn-nav { background: var(--orange); color: #fff; font-size: 14.5px; padding: 9px 20px; }
.nav-burger { display: none; margin-inline-start: auto; background: none; border: none; font-size: 26px; color: var(--blue); cursor: pointer; }
.lang-switch { border: 1.5px solid var(--line); border-radius: 8px; padding: 5px 11px !important; font-size: 13px !important; font-weight: 700 !important; letter-spacing: .03em; }
.lang-switch:hover { border-color: var(--orange); color: var(--orange-dark) !important; }

/* ---------- Hero ---------- */
.hero { background: linear-gradient(160deg, var(--blue) 0%, var(--blue-2) 55%, var(--blue-3) 100%); color: #fff; overflow: hidden; position: relative; }
.hero::after { content: ''; position: absolute; inset-inline-end: -140px; top: -140px; width: 480px; height: 480px; border-radius: 50%; background: radial-gradient(circle, rgba(240,122,36,.22), transparent 65%); pointer-events: none; }
.hero .wrap { display: grid; grid-template-columns: 1.05fr .95fr; gap: 48px; align-items: center; padding-top: 72px; padding-bottom: 84px; position: relative; z-index: 1; }
.hero h1 { font-size: 46px; line-height: 1.18; font-weight: 800; letter-spacing: -.5px; }
.hero h1 em { color: var(--orange); font-style: normal; }
.hero .sub { font-size: 19px; color: #C9D6E8; margin: 18px 0 30px; max-width: 34em; }
.hero-trust { display: flex; gap: 18px; flex-wrap: wrap; margin-top: 18px; font-size: 14px; color: #A9BCD6; }
.hero-trust span { display: flex; align-items: center; gap: 6px; }
.hero-img { border-radius: 18px; box-shadow: var(--shadow-lg); overflow: hidden; border: 1px solid rgba(255,255,255,.14); }
.hero-badge { position: absolute; background: var(--orange); color: #fff; font-weight: 800; border-radius: 50%; width: 108px; height: 108px; display: flex; flex-direction: column; align-items: center; justify-content: center; font-size: 13px; line-height: 1.25; box-shadow: 0 10px 30px rgba(240,122,36,.5); inset-inline-start: -20px; top: -20px; transform: rotate(8deg); }
.hero-badge b { font-size: 30px; }

/* ---------- מקטעים ---------- */
section { padding: 76px 0; }
.sec-head { text-align: center; max-width: 640px; margin: 0 auto 48px; }
.sec-head .kicker { color: var(--orange-dark); font-weight: 700; font-size: 14.5px; letter-spacing: .04em; }
.sec-head h2 { font-size: 34px; font-weight: 800; color: var(--blue); margin: 8px 0 12px; line-height: 1.25; }
.sec-head p { color: var(--muted); font-size: 17px; }
.sec-alt { background: var(--off); }

/* כאבים */
.pains { display: grid; grid-template-columns: repeat(auto-fit, minmax(240px, 1fr)); gap: 18px; }
.pain { background: #fff; border: 1px solid var(--line); border-inline-start: 4px solid var(--orange); border-radius: var(--radius); padding: 22px; box-shadow: var(--shadow-sm); }
.pain .emo { font-size: 30px; }
.pain h3 { font-size: 17px; color: var(--blue); margin: 10px 0 6px; }
.pain p { font-size: 14.5px; color: var(--muted); }

/* פיצ'רים */
.feats { display: grid; grid-template-columns: repeat(auto-fit, minmax(255px, 1fr)); gap: 20px; }
.feat { background: #fff; border: 1px solid var(--line); border-radius: var(--radius); padding: 26px; box-shadow: var(--shadow-sm); transition: transform .18s, box-shadow .18s; }
.feat:hover { transform: translateY(-4px); box-shadow: var(--shadow-md); }
.feat .ic { width: 52px; height: 52px; border-radius: 14px; background: var(--orange-soft); display: flex; align-items: center; justify-content: center; font-size: 26px; margin-bottom: 14px; }
.feat h3 { font-size: 17.5px; color: var(--blue); margin-bottom: 7px; }
.feat p { font-size: 14.5px; color: var(--muted); }
.feat .new { display: inline-block; background: var(--orange-soft); color: var(--orange-dark); font-size: 11px; font-weight: 700; padding: 2px 8px; border-radius: 20px; margin-inline-start: 6px; vertical-align: middle; }
.feat-cat { font-size: 21px; font-weight: 800; color: var(--blue); margin: 46px 0 20px; display: flex; align-items: center; gap: 9px; }
.feat-cat:first-of-type { margin-top: 6px; }

/* Showcase (תמונה+טקסט לסירוגין) */
.show { display: grid; grid-template-columns: 1fr 1fr; gap: 54px; align-items: center; padding: 34px 0; }
.show.flip > .show-img { order: 2; }
.show-img img { border-radius: var(--radius); box-shadow: var(--shadow-md); border: 1px solid var(--line); }
.show-txt .kicker { color: var(--orange-dark); font-weight: 700; font-size: 14px; }
.show-txt h3 { font-size: 27px; color: var(--blue); font-weight: 800; margin: 8px 0 12px; line-height: 1.3; }
.show-txt p { color: var(--muted); font-size: 16px; margin-bottom: 12px; }
.show-txt li { color: var(--ink); font-size: 15px; margin: 7px 0; list-style: none; padding-inline-start: 26px; position: relative; }
.show-txt li::before { content: '✓'; position: absolute; inset-inline-start: 0; color: var(--success); font-weight: 800; }

/* סיפור המייסד */
.story { background: var(--blue); color: #fff; border-radius: 22px; padding: 46px 44px; display: grid; grid-template-columns: auto 1fr; gap: 30px; align-items: center; box-shadow: var(--shadow-lg); }
.story .q { font-size: 54px; color: var(--orange); line-height: 0; }
.story p { font-size: 18.5px; line-height: 1.75; }
.story .who { margin-top: 14px; color: #A9BCD6; font-size: 14.5px; }

/* תמחור */
.value-grid { max-width: 560px; margin: 0 auto 34px; background: #fff; border: 1px solid var(--line); border-radius: var(--radius); padding: 8px 22px; box-shadow: var(--shadow-sm); }
.value-row { display: flex; justify-content: space-between; align-items: center; gap: 12px; padding: 11px 0; border-bottom: 1px dashed var(--line); font-size: 15.5px; }
.value-row:last-child { border-bottom: none; }
.value-row b { color: var(--muted); white-space: nowrap; font-weight: 600; }
.value-row.total { font-weight: 800; color: var(--blue); font-size: 17px; padding-top: 14px; }
.value-row.total b { color: var(--blue); }
.price-card { max-width: 460px; margin: 0 auto; background: #fff; border: 2px solid var(--orange); border-radius: 22px; overflow: hidden; box-shadow: var(--shadow-lg); }
.price-head { background: var(--blue); color: #fff; text-align: center; padding: 26px; }
.price-head .price-old { font-size: 15px; color: #A9BCD6; margin-bottom: 2px; }
.price-head .price-old s { color: #7f93ad; }
.price-head .amount { font-size: 54px; font-weight: 800; line-height: 1; }
.price-head .amount small { font-size: 17px; font-weight: 500; color: #C9D6E8; }
.price-head .price-badge { display: inline-block; margin-top: 12px; background: var(--orange); color: #fff; font-weight: 700; font-size: 13.5px; padding: 6px 16px; border-radius: 20px; }
.price-body { padding: 30px 34px; }
.price-body li { list-style: none; padding: 8px 0 8px 0; padding-inline-start: 28px; position: relative; font-size: 15.5px; border-bottom: 1px dashed var(--line); }
.price-body li::before { content: '✓'; position: absolute; inset-inline-start: 2px; color: var(--success); font-weight: 800; }
.price-note { text-align: center; color: var(--muted); font-size: 13.5px; margin-top: 14px; }

/* FAQ */
.faq { max-width: 760px; margin: 0 auto; }
.faq details { background: #fff; border: 1px solid var(--line); border-radius: 14px; padding: 18px 22px; margin-bottom: 12px; box-shadow: var(--shadow-sm); }
.faq summary { font-weight: 700; font-size: 16.5px; color: var(--blue); cursor: pointer; list-style: none; position: relative; padding-inline-end: 30px; }
.faq summary::after { content: '+'; position: absolute; inset-inline-end: 2px; top: 0; font-size: 22px; color: var(--orange); transition: transform .2s; }
.faq details[open] summary::after { transform: rotate(45deg); }
.faq details p { color: var(--muted); font-size: 15px; margin-top: 10px; }

/* CTA סופי */
.final-cta { background: linear-gradient(160deg, var(--blue), var(--blue-3)); color: #fff; text-align: center; border-radius: 26px; padding: 62px 30px; position: relative; overflow: hidden; }
.final-cta h2 { font-size: 34px; font-weight: 800; margin-bottom: 12px; }
.final-cta p { color: #C9D6E8; font-size: 17px; margin-bottom: 28px; }

/* פוטר */
.site-footer { background: var(--blue); color: #B7C7DC; padding: 44px 0 30px; margin-top: 76px; font-size: 14px; }
.site-footer .cols { display: grid; grid-template-columns: 2fr 1fr 1fr; gap: 34px; margin-bottom: 30px; }
.site-footer h3, .site-footer h4 { color: #fff; font-size: 15px; margin-bottom: 12px; }
.site-footer a { color: #B7C7DC; text-decoration: none; display: block; padding: 3px 0; }
.site-footer a:hover { color: var(--orange); }
.site-footer .legal-line { border-top: 1px solid rgba(255,255,255,.14); padding-top: 18px; font-size: 12.5px; color: #8FA3BC; }

/* ---------- בלוג ---------- */
.blog-hero { background: linear-gradient(160deg, var(--blue), var(--blue-3)); color: #fff; padding: 56px 0; text-align: center; }
.blog-hero h1 { font-size: 36px; font-weight: 800; }
.blog-hero p { color: #C9D6E8; margin-top: 10px; font-size: 17px; }
.post-grid { display: grid; grid-template-columns: repeat(auto-fill, minmax(300px, 1fr)); gap: 24px; padding: 50px 0; }
.post-card { background: #fff; border: 1px solid var(--line); border-radius: var(--radius); overflow: hidden; box-shadow: var(--shadow-sm); text-decoration: none; transition: transform .18s, box-shadow .18s; display: flex; flex-direction: column; }
.post-card:hover { transform: translateY(-4px); box-shadow: var(--shadow-md); }
.post-card img { aspect-ratio: 16/10; object-fit: cover; }
.post-card .pc-body { padding: 20px 22px 24px; }
.post-card h3 { color: var(--blue); font-size: 18px; line-height: 1.4; margin-bottom: 8px; }
.post-card p { color: var(--muted); font-size: 14px; }
.post-card .pc-more { color: var(--orange-dark); font-weight: 700; font-size: 14px; margin-top: 12px; }

/* מאמר */
.article { max-width: 760px; margin: 0 auto; padding: 46px 20px 30px; }
.article h1 { font-size: 34px; color: var(--blue); font-weight: 800; line-height: 1.3; margin-bottom: 14px; }
.article .meta { color: var(--muted); font-size: 13.5px; margin-bottom: 26px; }
.article img.cover { border-radius: var(--radius); box-shadow: var(--shadow-md); margin-bottom: 30px; }
.article h2 { font-size: 25px; color: var(--blue); margin: 36px 0 12px; font-weight: 800; }
.article h3 { font-size: 19px; color: var(--blue); margin: 26px 0 8px; }
.article p { margin-bottom: 14px; font-size: 16.5px; color: #2A3550; }
.article ul, .article ol { margin: 0 0 16px; padding-inline-start: 24px; }
.article li { margin: 6px 0; font-size: 16px; color: #2A3550; }
.article table { width: 100%; border-collapse: collapse; margin: 18px 0; font-size: 14.5px; }
.article th { background: var(--blue); color: #fff; padding: 9px 12px; text-align: right; }
.article td { border-bottom: 1px solid var(--line); padding: 9px 12px; }
.article .table-scroll { overflow-x: auto; }
.article-cta { background: var(--orange-soft); border: 1px solid #F5D9BC; border-radius: var(--radius); padding: 26px 28px; margin: 40px 0; text-align: center; }
.article-cta h3 { color: var(--blue); font-size: 20px; margin-bottom: 8px; }
.article-cta p { color: var(--muted); font-size: 15px; margin-bottom: 16px; }
.crumbs { font-size: 13px; color: var(--muted); padding: 18px 0 0; }
.crumbs a { color: var(--muted); text-decoration: none; }
.crumbs a:hover { color: var(--orange-dark); }

/* מסמך משפטי */
.legal-doc { max-width: 820px; margin: 0 auto; padding: 40px 20px 60px; }
.legal-doc h1 { color: var(--blue); font-size: 30px; margin-bottom: 6px; }
.legal-doc h2 { color: var(--blue); font-size: 21px; margin: 28px 0 10px; }
.legal-doc h3 { color: var(--blue); font-size: 17px; margin: 20px 0 8px; }
.legal-doc p, .legal-doc li { font-size: 15px; color: #2A3550; margin-bottom: 10px; }
.legal-doc ul { padding-inline-start: 22px; }
.draft-band { background: #FFF3E4; color: var(--orange-dark); border: 1px solid #F5D9BC; font-weight: 700; text-align: center; border-radius: 10px; padding: 10px; margin-bottom: 22px; font-size: 14px; }

/* ---------- מובייל ---------- */
@media (max-width: 860px) {
  .nav-links { display: none; position: absolute; top: 66px; inset-inline: 0; background: #fff; flex-direction: column; padding: 18px 22px 24px; gap: 16px; border-bottom: 1px solid var(--line); box-shadow: var(--shadow-md); }
  .nav-links.open { display: flex; }
  .nav-burger { display: block; }
  .hero .wrap { grid-template-columns: 1fr; padding-top: 46px; padding-bottom: 54px; gap: 34px; }
  .hero h1 { font-size: 32px; }
  .hero .sub { font-size: 16.5px; }
  section { padding: 52px 0; }
  .sec-head h2 { font-size: 26px; }
  .show { grid-template-columns: 1fr; gap: 26px; }
  .show.flip > .show-img { order: 0; }
  .story { grid-template-columns: 1fr; padding: 30px 24px; }
  .story p { font-size: 16px; }
  .site-footer .cols { grid-template-columns: 1fr; gap: 22px; }
  .final-cta h2 { font-size: 26px; }
  .article h1 { font-size: 26px; }
  .hero-badge { width: 88px; height: 88px; font-size: 11.5px; inset-inline-start: -8px; top: -12px; }
  .hero-badge b { font-size: 24px; }
}
